Unleashing Creativity in a Virtual World with Artfund's "The Wild Escape" Interactive App
With a tight deadline of just three days, I dove headfirst into the project. Collaborating closely with Artfund, we meticulously crafted two distinct designs, each tailored to evoke a sense of wonder and adventure. Going beyond static visuals, we brought these designs to life through dynamic animations, adding a touch of magic and interactivity to the ads. To ensure maximum impact across various platforms, we developed multiple versions of each ad, including 10-second, 6-second, and 5-second cuts that would be suitable for different advertising channels.
Formats supplied:
16x9 and 9x16 for social
2x 15 second versions
2x 5 second versionsRole:
Design, Direction and Motion
When Artfund approached me with the task of promoting their innovative new Interactive App, "The Wild Escape," I knew we had to craft an exciting advertisement that would captivate the essence of the app and the excitement of children's imaginations.
The challenge was to design and animate a compelling vertical D6 OOH ads that would showcase the app's unique feature: allowing children to bring their own hand-drawn characters to life in a vibrant virtual world. My mission was to create a visual narrative that would spark curiosity and drive engagement among the target audience.
