TMNT GIPHY
The “Teenage Mutant Ninja Turtles” Giphy sticker campaign delivered
outstanding results:
Over 100 Million Views in the First Day: The stickers instantly resonated with fans, amassing over 100 million views on Giphy within the first day of release, creating a viral buzz and setting the internet abuzz with turtle fever.
Three Trending Stickers on Instagram: On the first day of their release, we had three Trending Stickers on Instagram under the #TMNT hashtag, attracting significant attention from users worldwide.
Increased Brand Awareness: The campaign significantly boosted the “Teenage Mutant Ninja Turtles” brand’s online presence, generating heightened excitement for the upcoming movie release.
Organic Engagement: Through organic sharing, the stickers reached a vast and diverse audience, with fans eagerly adopting them to express their enthusiasm for the movie.
Role: Design, Direction and Motion
In preparation for the highly-anticipated release of the new “Teenage Mutant Ninja Turtles” movie, Paramount tasked us with creating a series of 8-10 captivating Giphy stickers. The goal was to leverage the power of social media and engage audiences worldwide, driving excitement and anticipation for the upcoming movie release.
